Monthly Archives: December 2017

A Vase For Christmas!

Standard

When most people think of a Holiday Floral Arrangement they think of a basket of flowers or a traditional centerpiece.  But how about a clear vase!  I like the clear vase because it has a clean, sleek look to it.  Each year we create a different vase and this year we choose to use a clear vase and put the focus on the content of the design.  Our cute Holiday Vase Arrangement is a fun twist on the Holidays with winter greens, red and white blossoms; cushions pom, carnations, gerbera daisy, snapdragon, babys breath.  It is tied with a bow featuring elf feet and tied with raffia. Inside is a silly little elf leg wearing a boot & jingly bell 🙂. Approximately 17″ tall this is a perfect gift for a desk or end table.  This design will bring smiles to anyone.  With any vase bouquets keep the greens out of the water to avoid bacteria and put clean water in the vase every 3-4 days.  Merry Christmas and Happy Holidays 2017!!

KONICA MINOLTA DIGITAL CAMERA

Controlling Waste with Floral Features

Standard

Each holiday we create our very own Store Features to offer as our primary designs.  We do this because many people like to see what they will be sending.  Once we select containers we begin to build features.  Depending on the holiday it is usually around 6 different offerings from our standard price point up to the beginning of a premium price point.  Each region of the county would have different pricing but in Albion NY the price points are pretty low in comparison.  We select the type of greens, florals, ribbons, or any additional do-dads.  For Christmas that might include berries, pine cones, shinny glass balls, holiday pics, etc.  We do this for each feature.  This process allows us to control waste so we can keep our prices reasonable.  We don’t have to order alot of random flowers because we know what our features require.  Many years ago we depended on Wire Service to create for us, but over a decade ago we realized that customers liked our store designs and we could price them out more affordably.  It is important to control “shrinkage”/waste of fresh product because the mark up of fresh flowers from grower to wholesaler to retailer to customer is based on shrink.  You need to price your product out knowing you will have some waste for fresh product that did not sell past it expiration.  Below is one of our Christmas Features for 2017!  Many Christmas Designs features Alstromeria, Carnations and Pom Poms because of their longevity for the Season. Happy Holidays.

KONICA MINOLTA DIGITAL CAMERA